Kith’s iconic yellow and black logo boldly represents the forward motion that the company is striving towards. There are 18 black and 18 yellow spaces. ’18’ is a symbolic number in many, especially Chinese culture, meaning you will ‘definitely prosper!’ The octagonal shape inscribed in the logo represents balance in Fengshui. With 8 sides, each side represents a different aspect of Kith that we strive to be the best at, such as maintaining harmony between growing the business and staying true to our roots by serving our customers from the heart.